The first few days in June 2025 saw significant advancements in agentic commerce. The reality is, AI agents are no longer a theoretical concept but a new market that brands must allocate time and resources toward.
Payments & Financial Services
Global payment networks unveiled proprietary solutions for AI agent payments. Visa launched Visa Intelligent Commerce on June 2nd, opening its network to developers and partnering with AI leaders like Anthropic, Microsoft, and OpenAI to enable AI agents to manage the entire shopping process.(1, 2) Mastercard followed with Agent Pay, its solution for secure, tokenized payments by autonomous agents, collaborating with Microsoft and IBM for consumer and B2B applications.(1, 3) PayPal also released its Agentic Toolkit to foster ecosystem growth.(3) Agentic AI is broadly recognized as “truly transformative” for banking workflows.(4)
Enterprise AI Solutions
Enterprise software providers are rapidly integrating agentic AI. On June 3rd, SAP announced Joule Agents, enhancing its generative AI copilot to autonomously execute complex, multi-step workflows across finance, sales, marketing, and supply chain, with human oversight.(5, 6, 7, 8) SAP also introduced an AI Agent Hub in SAP LeanIX for agent governance, expected Q4 2025.(5) The SAP Shopping Agent was highlighted for transforming online shopping through conversational AI, guiding customers and optimizing catalogs.(6, 9, 10)
On June 2nd, Thomson Reuters unveiled agentic AI systems, beginning with CoCounsel for tax, audit, and accounting professionals, deeply embedded in legal and compliance platforms.(11)
H Company launched its next-generation autonomous AI agents on June 3rd: Runner H for multi-step task orchestration, Surfer H for web-native automation (achieving 92.2% accuracy at $0.13 per task), and Tester H for automated software testing, targeting both enterprise and consumer markets.(12, 13, 14, 15) Additionally, Snowflake announced plans to acquire Crunchy Data on June 2nd to strengthen its AI agent business for enterprises.(16)
Consumer Shopping Experience
The consumer landscape is also rapidly evolving. Mystore® launched Mystore Genie on June 3rd, an advanced AI agent on Google Cloud, to revolutionize shopping on India’s ONDC Network with intelligent, conversational product search and voice commands, aiming for “inclusive, conversational commerce”.(17) Meta Platforms reiterated its bold vision for full AI automation of advertising by 2026, aiming for a “one-stop” AI ad creation platform that handles visuals, copy, targeting, and budget.(18) New research from “For the Love of Money 2025” on June 2nd showed 66% of loyalty program members are aware of AI enhancing their experience through personalized rewards and smarter product suggestions.(2) This underscores the growing need for brands to optimize product data for AI discovery, as AI agents are predicted to “dictate discovery” and erode traditional search.(19, 17)
Challenges & Workforce Shifts
As agentic commerce advances, critical challenges persist. Ethical concerns include algorithmic bias and privacy violations, requiring robust validation and data minimization.(20, 21) Security budgets are expected to increase to defend against sophisticated cyber threats, with a focus on Zero Trust principles and prompt injection detection.(22, 23) Regulatory frameworks are still developing, raising new legal dilemmas regarding accountability, liability, and IP rights.(20, 21, 24, 25, 26) The shift towards a “no-task future” implies a redefinition of human roles to “macro-validation” by “Process Strategists, Quality Guardians, and Ethics Guides,” necessitating workforce reskilling.(20, 21, 8, 23)
Citations:
(1) Edgar, D. (n.d.). Agentic Commerce: The Future of Payments. Edgar, Dunn & Company. Retrieved from https://www.edgardunn.com/articles/agentic-commerce-the-future-of-payments
(2) The Wise Marketer. (2025, June 2). The Loyalty Newswire June 02, 2025. Retrieved from https://thewisemarketer.com/the-loyalty-newswirejune-02-2025/
(3) ACI Worldwide. (n.d.). Agentic commerce: the final frontier of payments – ACI Worldwide. The Paypers. Retrieved from https://thepaypers.com/thought-leader-insights/agentic-commerce-the-final-frontier-of-payments-aci-worldwide-and-the-paypers-summit-recap–1273900
(4) StartupNews.fyi. (2025, June 2). Agentic AI: A game-changer and strategic necessity for banks. Retrieved from https://startupnews.fyi/2025/06/02/agentic-ai-a-game-changer-and-strategic-necessity-for-banks/
(5) SAP News Center. (2025, June 3). SAP Business AI Delivering Unparalleled Business Value Through Innovation and Partnerships. Retrieved from https://news.sap.com/2025/06/sap-business-ai-business-value-innovation-partnerships/
(6) SAP. (n.d.). Joule AI Agents. Retrieved from https://www.sap.com/products/artificial-intelligence/ai-agents.html
(7) Elevatiq. (n.d.). SAP Joule AI Agents: Transforming Business Workflows. Retrieved from https://www.elevatiq.com/post/sap-joule-ai-agents/
(8) Bujak, A. (2025, June 3). The No-Task Future: How AI Will Reshape Workflows In The Autonomous Enterprise. Forbes. Retrieved from https://www.forbes.com/councils/forbestechcouncil/2025/06/03/the-no-task-future-how-ai-will-reshape-workflows-in-the-autonomous-enterprise/
(9) SAP Discovery Center. (n.d.). AI Agent Without Package: Shopping Agent. Retrieved from https://discovery-center.cloud.sap/ai-feature/a106376a-e832-4ee5-a8cc-3e2cc0c64ecc
(10) SAP Help Portal. (n.d.). Shopping Agent. Retrieved from https://help.sap.com/docs/cx-ai-toolkit/user/ai-shopping-assistant
(11) PR Newswire. (2025, June 2). Thomson Reuters Ushers in the Next Era of AI with Launch of Agentic Intelligence. Retrieved from https://www.prnewswire.com/news-releases/thomson-reuters-ushers-in-the-next-era-of-ai-with-launch-of-agentic-intelligence-302469673.html
(12) Business Wire. (2025, June 3). H Company Launches Next-Generation Autonomous AI Agents for Enterprise and Consumer Markets. Retrieved from https://www.businesswire.com/news/home/20250603660208/en/H-Company-Launches-Next-Generation-Autonomous-AI-Agents-for-Enterprise-and-Consumer-Markets
(13) Montreal Gazette. (2025, June 3). H Company Launches Next-Generation Autonomous AI Agents for Enterprise and Consumer Markets. Retrieved from https://www.montrealgazette.com/press-releases/business-wire/article967302.html
(14) Sifted. (n.d.). H Company releases three agents. Retrieved from https://sifted.eu/articles/h-company-releases-three-agents
(15) PYMNTS. (2025, June 2). Snowflake to Acquire Crunchy Data to Strengthen AI Agent Business. Retrieved from https://www.pymnts.com/acquisitions/2025/snowflake-to-acquire-crunchy-data-to-strengthen-ai-agent-business/
(16) PR Newswire India. (2025, June 3). Mystore Unveils Mystore Genie, an AI Agent Built on Google Cloud to Supercharge ONDC Network Buyer Journeys. Retrieved from https://www.prnewswire.com/in/news-releases/mystore-unveils-mystore-genie-an-ai-agent-built-on-google-cloud-to-supercharge-ondc-network-buyer-journeys-302471365.html
(17) Hipther. (2025, June 2). AI Dispatch: Daily Trends and Innovations (June 2, 2025). Retrieved from https://hipther.com/latest-news/2025/06/02/93226/ai-dispatch-daily-trends-and-innovations-june-2-2025-openai-google-elad-gil-apple-microsoft-meta/
(18) IAB. (n.d.). AI Is Taking the Wheel: How Four Trends Will Redefine Shopping. Retrieved from https://www.iab.com/blog/ai-trends-redefine-shopping/
(19) Stylumia. (n.d.). The Agent Revolution: Why Product Information Is The New Commerce Battleground In Agentic Commerce. Retrieved from https://www.stylumia.ai/blog/the-agent-revolution-why-product-information-is-the-new-commerce-battleground-in-agentic-commerce/
(20) Digital Defynd. (n.d.). Agentic AI Ethical Implications. Retrieved from https://digitaldefynd.com/IQ/agentic-ai-ethical-implications/
(21) BSPK. (n.d.). Ethical Considerations of AI Usage in Agentic Commerce. Retrieved from https://www.bspk.com/post/ethical-considerations-of-ai-usage-in-agentic-commerce
(22) Salesforce. (n.d.). 5 DevSecOps Tips to Accelerate Agentforce Adoption. Retrieved from https://www.salesforce.com/blog/5-devsecops-tips-to-accelerate-agentforce-adoption/
(23) Retail TouchPoints. (2025, June 3). Agentic AI is No Longer Speculative. Retrieved from https://www.retailtouchpoints.com/features/executive-viewpoints/agentic-ai-is-no-longer-speculative
(24) New York State Bar Association. (n.d.). AI’s Escalating Sophistication Presents New Legal Dilemmas. Retrieved from https://nysba.org/ais-escalating-sophistication-presents-new-legal-dilemmas/
(25) Board of Innovation. (n.d.). Agentic Commerce. Retrieved from https://www.boardofinnovation.com/ai-build-solutions/agentic-commerce/ (26) Cognizant. (n.d.). Imperatives for the Era of Agentic Commerce. Retrieved from https://www.cognizant.com/uk/en/insights/blog/articles/imperatives-for-the-era-of-agentic-commerce
