The agentic commerce agency that gets your products chosen by AI.

Shoppers now ask ChatGPT, Gemini, Perplexity, Copilot and Claude what to buy, and AI shopping agents shortlist, compare and check out on their behalf. We make sure your brand is the one those agents recommend and buy.

Optimizing for ChatGPT, Google Gemini and AI Mode, Perplexity, Microsoft Copilot and Claude

What is agentic commerce?

Agentic commerce is when autonomous AI agents shop for people. They find products, compare options, answer questions and complete the purchase, often without the shopper ever visiting your website.

In traditional ecommerce, you win by ranking on Google and converting visitors on your product pages. In the agentic commerce era, an AI agent reads your product data, weighs it against your competitors and makes the recommendation itself. If your product information is incomplete, inconsistent or invisible to AI systems, the agent picks someone else.

OpenAI, Google, Microsoft, Anthropic, Perplexity, Shopify, Stripe, Visa, Mastercard and PayPal are all building the infrastructure for agentic commerce right now. Digital commerce is being rebuilt around AI agents, and the brands that prepare early will capture the demand they create.

$1T

in US retail revenue could be orchestrated by AI agents by 2030.

McKinsey, 2025
693%

year-over-year growth in AI-referred traffic to US retail sites during the 2025 holiday season.

Adobe Analytics, Jan 2026
31%

higher conversion from AI referrals than from other traffic sources over the same period.

Adobe Analytics, Jan 2026

Searching becomes asking

Shoppers describe what they need in plain language to ChatGPT, Gemini, Perplexity or Claude, and the assistant returns a short list of products.

Browsing becomes delegating

AI shopping agents compare prices, specs, reviews, return policies and delivery times for the shopper. Your product data has to make the case.

Checkout moves into the chat

With the Agentic Commerce Protocol, the Universal Commerce Protocol and Copilot Checkout, agents can buy right inside the conversation.

How AI shopping agents decide what to recommend

Agentic AI changes how purchasing decisions get made. Ad creative and page design carry less weight, and every recommendation an AI shopping agent makes comes down to four questions.

Brands that answer them clearly get chosen. Brands that don't get filtered out before a human ever sees them. That's why the shift to agentic experiences rewards the companies that move first, while AI systems are still learning which brands to trust in each category.

Can I understand it?

Agents read product descriptions, specs, sizes, materials, compatibility and pricing. Missing or vague product information means the agent can't match you to a shopper's request.

Can I trust it?

AI systems cross-check your claims against reviews, certifications, retailer listings and third-party articles. Inconsistent details across channels erode trust fast.

Is it the best fit?

The agent compares you with competitors on price, quality signals, shipping, returns and customer support. Clear policies and differentiators help you win the comparison.

Can I buy it?

When an agent can complete checkout through ACP, UCP, Copilot Checkout or an agentic storefront, you remove the last point of friction between recommendation and revenue.

How each AI platform shops, and what it takes to win

Every AI assistant finds, ranks and sells products a little differently. We optimize for each one, because a brand that wins in ChatGPT can still be invisible in Gemini or Copilot.

ChatGPTOpenAI

ChatGPT picks products organically, not as ads, weighing the shopper's request against price, reviews and how clearly your product data answers the question. Shopify catalogs are already connected for discovery. Eligible merchants can offer Instant Checkout through the Agentic Commerce Protocol (ACP), while others send shoppers to their own checkout.

What we optimize

  • Product feed and catalog data
  • Reviews and third-party mentions
  • ACP and checkout readiness

Gemini & AI ModeGoogle

Google pulls products from its Shopping Graph, which is fed by your Merchant Center data and the structured data on your site. With the Universal Commerce Protocol (UCP), eligible merchants can let shoppers check out directly inside AI Mode in Search and the Gemini app.

What we optimize

  • Merchant Center feed quality and attributes
  • Product schema on every product page
  • UCP checkout setup

PerplexityPerplexity AI

Perplexity builds each answer from the sources it cites, then shows shoppable product cards. Its Instant Buy feature, powered by PayPal, lets shoppers purchase from participating merchants without leaving the answer. Being cited by trusted sources is half the battle.

What we optimize

  • Citation-worthy content and reviews
  • PayPal merchant setup for Instant Buy
  • Fast, crawlable product pages

Microsoft CopilotMicrosoft

Copilot Checkout lets shoppers buy inside a Copilot conversation, with PayPal, Shopify, Stripe and Etsy as launch partners. Shopify merchants are enrolled automatically, and other merchants apply to Microsoft. You stay the merchant of record and keep the customer relationship.

What we optimize

  • Microsoft Merchant Center and Bing feeds
  • Catalog enrichment for AI search
  • Copilot Checkout enrollment

ClaudeAnthropic

Shoppers use Claude for in-depth product research, comparing options with live web search. Claude also powers retailers' own shopping agents: Anthropic's open-source commerce agent blueprint, backed by Visa and Mastercard, helps merchants build agents that search a catalog and build a cart before handing off to the store's checkout.

What we optimize

  • Buying guides and comparison content
  • Clean, crawlable product information
  • Agent-ready catalogs and on-site shopping agents

We also track Amazon Rufus, Meta AI and the new agentic browsers, so your brand is ready as each new shopping surface launches. See where you stand today

Agentic commerce services

We handle agentic commerce from strategy through execution: the research, the product data work, the technical integrations, and the visibility tracking that shows it's working.

Agentic readiness audit

We test how AI agents see your brand today: which prompts surface you, which surface competitors, and what is holding you back.

  • AI shopping visibility benchmark
  • Product data and site crawl review
  • Prioritized fix list

Product data & feed optimization

Agents buy what they can understand. We rebuild product catalogs so every attribute an agent needs is complete, accurate and structured.

  • Product titles, descriptions and attributes
  • Schema markup on product pages
  • Merchant Center and AI shopping feeds

Protocol & agentic checkout setup

We connect your store to the standards AI agents use to transact, so shoppers can buy from you without leaving the chat.

  • Agentic Commerce Protocol (ACP)
  • Universal Commerce Protocol (UCP)
  • Copilot Checkout and agentic payments

AI shopping visibility (GEO)

We grow how often AI assistants mention, cite and recommend your products, and track it prompt by prompt.

  • Generative engine optimization
  • Reviews, citations and third-party mentions
  • Monthly AI share-of-voice reporting

Shopify & agentic storefronts

For Shopify merchants and other commerce platforms, we configure agentic storefronts and catalog syndication so your products show up across AI channels.

  • Shopify agentic storefront setup
  • BigCommerce, WooCommerce and headless stores
  • Conversational commerce experiences

Retail & in-store brands

Sell through retailers? Agents still need to know your brand exists. We make sure they find your products and send shoppers to the retailers that carry them.

  • Retailer product page consistency
  • Local inventory and "where to buy" data
  • Marketplace listing optimization

Built for brands of every size, however they sell

Whether you're an emerging brand or a household name, AI agents judge you on the same thing: how clear, complete and trustworthy your product information is.

Direct-to-consumer brands

Turn your online store into a source AI agents trust, with product data, reviews and checkout built for agentic shopping.

Brands sold in stores

Make sure AI shopping assistants recommend your products and point shoppers to the retailers and locations that carry them.

Multi-channel & B2B sellers

Keep one source of truth across your site, marketplaces and retail partners, including B2B procurement agents buying on behalf of businesses.

Results: more AI visibility, more revenue

25%revenue increase in month-over-month sales within six months

Wholesale Filters Direct

An online retailer of water filtration products, competing for shoppers who research carefully before they buy and increasingly ask AI assistants for recommendations.

  • Improved how AI assistants understand, describe and recommend their products
  • Optimized product information and structured data so AI systems could read the catalog
  • Grew visibility across AI-driven shopping and search results

Our agentic commerce process

Eight steps that take you from "AI doesn't know we exist" to "AI recommends us and closes the sale."

  1. Discovery & AI visibility audit

    Benchmark how ChatGPT, Gemini, Perplexity, Copilot and Claude see your brand, products and competitors today.

  2. Prompt & intent mapping

    Identify the real shopping questions your customers ask AI assistants, and which ones you need to win.

  3. Product data optimization

    Rewrite and enrich titles, descriptions, attributes and specs so every agent can match you to the right request.

  4. Technical foundations

    Fix schema, crawlability for AI bots, site speed and policy pages so agents can access and trust your information.

  5. Feed & protocol integration

    Connect Merchant Center feeds, ACP, UCP, Copilot Checkout and agentic storefronts on your platform.

  6. Content & authority building

    Earn the reviews, citations, comparisons and third-party mentions AI systems use to decide who to trust.

  7. Agent testing

    Run real shopping prompts and test purchase flows across every AI platform to confirm your products show up and convert.

  8. Measurement & ongoing optimization

    Track AI visibility, agent traffic, citations and revenue every month, then keep improving as platforms change.

Traditional ecommerce vs. agentic commerce

Traditional ecommerceAgentic commerce
DiscoveryKeywords, rankings and adsConversational prompts to AI assistants
Who evaluatesThe shopper, across many tabsAn AI agent, in seconds
What winsPersuasive design and copyComplete, structured, trustworthy product data
CheckoutYour website's cartAgentic checkout inside the chat
MeasurementSessions and conversion rateAI visibility, citations and agent-driven orders

Why brands choose our agentic commerce agency

Agentic commerce is all we do

We follow every protocol, platform and AI shopping update so you don't have to.

Strategy plus execution

We don't hand you a slide deck and leave. We do the product data, integration and content work ourselves.

Works with your platform

Shopify, BigCommerce, WooCommerce, Squarespace, headless or retail-first, we work with the stack you have.

Measurable outcomes

Every engagement tracks AI visibility, agent traffic and sales, so you can see what's working.

Better for customers too

What helps agents also helps people: clearer products, faster answers and fewer returns.

Every revenue stage

From growing brands to enterprise retailers, we scope the work to your catalog and goals.

Jason Vaught, founder of Agentic Commerce Agency

Led by Jason Vaught. Jason has spent more than 20 years in digital marketing and SEO, helping ecommerce and service brands grow through search. Agentic Commerce Agency brings that experience to the next shift: AI agents that shop on behalf of your customers.

Find out what AI agents say about your brand

Tell us about your brand and we'll show you how AI shopping assistants see you today, and exactly what to fix first. No cost and no obligation.

  • Your AI shopping visibility across ChatGPT, Gemini, Perplexity, Copilot and Claude
  • Which competitors AI agents recommend instead of you, and why
  • Gaps in your product data, product pages and structured data
  • Your readiness for ACP, UCP and agentic checkout
  • A prioritized action plan your team can start on right away

Request your free audit

Takes about a minute. We'll reply within one business day.

No cost. No obligation. We never share your information.

Agentic commerce questions, answered

What is an agentic commerce agency?

An agentic commerce agency helps brands get discovered, recommended and purchased by AI agents. That includes optimizing product data, improving visibility in AI shopping assistants like ChatGPT, Gemini and Claude, and connecting your store to protocols that let agents complete checkout.

What is agentic commerce?

Agentic commerce is shopping carried out by AI agents on a person's behalf. The agent understands what the shopper wants, researches and compares products, and can complete the purchase, sometimes without the shopper ever visiting a website.

How is this different from SEO?

SEO helps you rank on search engines so people click through to your site. Agentic commerce optimization helps AI systems understand, trust and choose your products, and increasingly buy them directly. Strong SEO helps, but agents rely far more heavily on structured product data, reviews and third-party sources.

What are the Agentic Commerce Protocol and the Universal Commerce Protocol?

They are open standards that let AI agents and merchants transact. The Agentic Commerce Protocol (ACP), developed by OpenAI and Stripe, powers checkout inside ChatGPT. The Universal Commerce Protocol (UCP), introduced by Google with retail and payments partners, lets agents discover products and buy across Google's AI surfaces. We help you decide which to adopt and handle the setup.

Which AI shopping assistants do you optimize for?

We optimize for ChatGPT, Google Gemini and AI Mode, Perplexity, Microsoft Copilot and Claude, and we track Amazon Rufus, Meta AI and the new agentic browsers. Each platform sources and ranks products differently, so we tailor the work to each one while improving the product data they all rely on.

Do you work with Shopify merchants?

Yes. Shopify is one of the fastest platforms for agentic commerce, with built-in agentic storefronts and catalog syndication to ChatGPT and Copilot. We also work with BigCommerce, WooCommerce, Squarespace, Salesforce Commerce Cloud and custom builds.

We mostly sell through retail stores. Does this apply to us?

Yes. Shoppers ask AI assistants which products to buy before they ever walk into a store. We make sure agents describe your products accurately, recommend them for the right needs, and point shoppers to the retailers that carry them.

How long does it take to see results?

Product data and technical fixes can change how AI agents describe you within weeks. Gains in AI visibility, traffic and sales typically build over three to six months as the changes spread across AI platforms and the sources they rely on.

Will optimizing for AI agents hurt our website or customer experience?

No. The work that helps agents also helps people. Clearer product descriptions, accurate specs, honest reviews and simple checkout improve customer engagement and conversion rates on your own site. We use your customer data and support questions to find the details shoppers and agents both look for.

How much does an agentic commerce agency cost?

It depends on the size of your catalog, the platforms you sell on and how much implementation you want us to handle. We scope every engagement after the free audit, so you only pay for the work that will move your numbers.

What does the free audit include?

We benchmark your brand across major AI shopping assistants, compare you with key competitors, review your product data and site, and give you a prioritized list of fixes. There is no cost and no commitment.

AI agents are already choosing which brands to recommend.

Partner with an agentic commerce agency that knows how AI shopping works and does the work to get your products chosen.

Get Your Free Audit